Apple's Big Sports Bet
Amazon already has a deal to broadcast NFL, and now Apple is betting that live sports could be a popular addition to its Apple TV+ offering.
Contracts to broadcast major sports in the United States are regularly in the billions of dollars. But recently streaming sites have started moving into the live sports market.
Amazon already has a deal to broadcast NFL, and now Apple is betting that live sports could be a popular addition to its Apple TV+ offering.
So what would success look like for Apple in the live sports market?
