Ford's war on scalpers

Scalping is a massive issue when it comes to event tickets and new product releases. But did you know it can also be an issue with cars?

Ford has become concerned about scalping of their F-150 Lightning while production ramps up, and is now encouraging dealers to take action with a 1-year no-sale clause.

Cars aren't the same as low value items like tickets, so what's the incentive for Ford to prevent the resale of vehicles on the used car market?